As a pizzeria owner, you've got the main event locked down: the pizza box. But what about everything else? The garlic knots, the chicken wings, the fresh salads—each of these sides is a critical part of your customer's meal.
If you’re still using flimsy plastic containers or generic Styrofoam, you’re missing a key opportunity.
Switching to sustainable packaging for your sides and delivery items isn't just a trend; it's a smart business move that builds trust, enhances your brand, and reduces your environmental footprint. Here’s how to do it.
The Problem with Plastic
Think about the last time you ordered a side of wings. Did they arrive in a container that felt greasy, cheap, and immediately destined for a landfill? That feeling translates to your brand. Plastic and Styrofoam containers signal a generic, low-quality experience.
Your customer's meal begins with the delivery bag and ends with the last bite. Every container along the way should reflect the same quality you put into your food.
A Better Way: Bagasse Containers for Hot and Cold Sides
Enter bagasse packaging. Made from sugarcane pulp, these containers are a game-changer for pizzerias. They're naturally grease-resistant, sturdy, and can handle both hot and cold items without a problem.
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For Hot Sides: Serve your famous garlic bread or crispy chicken wings in a sturdy bagasse container. Unlike plastic, it won’t buckle or melt, ensuring your hot food arrives just as you intended.
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For Salads and Dips: Bagasse is also perfect for your fresh, crisp salads. The material is breathable, which helps prevent sogginess, and provides a premium feel that enhances the perceived value of the meal.
The Delivery: Ditch the Plastic Bag
When your delivery driver hands over an order, the first thing your customer sees is the bag. If it's a generic plastic bag, you’ve lost a branding opportunity.
Instead, use customised Kraft paper bags.
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Elevate Your Brand: A Kraft bag with your pizzeria’s logo is a powerful, professional statement. It says, "We pay attention to every detail." This isn't just a container; it's a mobile billboard.
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Reinforce Your Values: A paper bag tells your customers you care about the environment. This small choice can build a deeper connection with a growing segment of consumers who prioritise sustainability.
The Long-Term Play: Building a Better Business
This is about more than just packaging. This is about building a better business foundation.
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Customer Loyalty: When your customers see that you’re committed to quality and sustainability, they’ll remember you. This builds loyalty and encourages repeat business.
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Stand Out from the Competition: In a crowded market, every small detail counts. By using premium, sustainable packaging, you set yourself apart from the competition who are still using cheap, conventional containers.
Your pizza is a work of art. The packaging should be too. By upgrading to sustainable solutions for your sides and deliveries, you’re not just making a sale; you're delivering an experience.
Ready to take control of your customer experience, from the first glance to the last bite? Let's get started.